A few decades ago, if you were to create a listing for your apartment complex, chances are you would put it in an apartment rental book or in the newspaper. But with most people looking on the Internet for their apartments. That’s why you want to make sure that you’re creating the right listing for your apartments.
Below are four tips for creating a listing that gets noticed.
Use the Best SEO Practices
Search engine optimizations essential for getting the listing noticed on the Internet. You will need to do some extensive keyword research, selecting the keywords that are right for your business. You can also use phrases that will define your niche audience so that your target audience can find it easily.
As a landlord, it’s important to use phrases that are 2-4 words in length that will include things like your neighborhood, city, and state where the listing’s located. Think of yourself as someone looking for an apartment in your area. What kind of search terms would you use? These are the terms that you should be using.
Take Photographs
To really help your listing to be get noticed, taking a stellar photograph of the property is important. You want to take pictures of the things that are going to appeal most to your target audience.
Instead of using your cell phone to take the pictures, invest in a good camera and add artificial lighting. This will help the pictures to look professional. You can also take some classes where you can learn shooting techniques to even make the pictures even better. If this isn’t something that you can do, hiring a professional is also an option.
Highlight Your Property’s Best Features
Next, when you are creating a listing, you want to make sure that you are highlighting the best features of the property. You want to let prospective tenants know if it has a pool, if you have recently updated the kitchens, if there are any utilities are included, if pets are allowed, etc. Again, think about the things you would want to know about an apartment that you are renting. Then include these things about your apartment complex.
Yes, prospective tenants could ask questions, but the fewer questions they have to ask the more likely they are to rent from you. Some people aren’t comfortable asking questions and are more likely to go elsewhere if the listing isn’t clear.
Have a Great Title
Finally, you want to make sure that you have a great listing title. Your listing title is going to be the first thing that people see and it should be short but include important things such as number of bedrooms, bathrooms, location and other features that grab searchers’ attention.
These are four things that you can do to create an apartment listing that will grab prospective tenants’ attention.
We hope that you have found this useful. We offer property management services, so please keep checking back and let us know if you have any questions.
