Digital marketing for vacation rentals that beats the competition
So your vacation home is freshly cleaned, your keepsakes are stored away, and you’re ready to welcome guests. Your next goal is to turn that wide-open reservation calendar into a full one (and keep it that way).
Digital marketing is the key to keeping your vacation rental booked year-round, and 10 Stars digital marketing strategy is one of the industry’s most successful. How exactly do we market your vacation rental property? We use two primary methods to put your home in front of millions of potential guests, motivate them to book, and drive more revenue for you—channel partnerships and direct marketing.
What is a vacation rental “channel partner”?
Channels are listing websites like Vrbo, Airbnb, and Booking.com that advertise vacation rentals from a variety of management companies and individual homeowners. 10 Stars partners directly with the world’s top vacation rental booking channels, giving your home maximum visibility across the web.
Channel partnerships allow us to cast a wide net and display your home to many different types of guests, capturing their attention wherever they prefer to search.
(This is, of course, in addition to listing your home on 10starshomes.com which welcomes tens of thousands of visits yearly and thousands of yearly residents)
The benefits of partnership
For many vacation rental listing websites (including Airbnb and Vrbo), 10 Stars’s close partnership grants some unique advantages for your home. For instance, 10 Stars listings are the first to get access to these sites’ newest features.
Our vacation rental channel marketing capabilities put even more power behind each of your listings. Unlike many companies in the vacation rental space, 10 Stars-managed homes sync directly with these major channels. Anytime we edit your listing on our end, those changes are automatically reflected everywhere your home is featured—so it’s always up to date.
Exclusive opportunities for 10 Stars property management LLC
We’re always looking for strategic ways to market to more qualified travelers. For instance, 10 Stars partners with local realtors, brokerages and thousands of our year around own residents to maximize your occupancy rate.
Local keywords and online marketing strategy for every destination
Across all our marketing, the focus is 100% local. Every location gets individualized attention, and results are measured on the state, city, destination, and even neighborhood level.
Our search engine optimization (SEO) specialists use local knowledge to help 10 Stars appear prominently in Google results. For instance, we tailor different pages on 10starshomes.com to over 5,000 different keywords, from “pinellas property management” to “property management in tampa bay,” so our marketing reflects the popular lingo for vacation homes in your area. Matching what guests are searching for pushes 10 Stars to the top of Google results—meaning more clicks to our website, and more bookings for you.
Vacation rental marketing FAQ
Both sites attract a vast number of travelers looking for vacation homes just like yours. Plus, each site can boost your home’s exposure and your bookings. Needless to say, we are fans of both. The quality that sets these two booking sites apart: they tend to attract different audiences. Airbnb tends to attract millennial travelers, while Vrbo is popular with families. However, their audience sizes are both so immense. We suggest listing your vacation home on both sites to reach the most travelers possible.
Over the years, we’ve become the experts at increasing both bookings and revenue for vacation home owners. We know what attracts more guests. For instance, by installing a hot tub, it’s more likely you can command a higher rate and drive more reservations, resulting in 15–20 percent more rental income. Designating your property as pet-friendly can also garner a higher occupancy rate. And, your vacation home’s interior design can capture more interest and help your home stand out among the competition.
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